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Email Marketing Tips, Best Practices & Deliverability Pointers

Email Marketing Tips, Best Practices & Deliverability Pointers

Invoq's owner & CEO, Jon, wants our team to be constantly looking for ways to grow our knowledge and improve our skills. Smart, right? The better I can do my job, the more clients will benefit, and the more our company will profit.

Because we're a company that cares about continual personal and professional growth (it's been grafted into our DNA) and we're a HubSpot partner agency, it makes sense that HubSpot certifications have a top spot in our improvement plan.

Topics: Content Marketing Practical Tips Email Marketing

Chat Services & Software To Consider For Your Business

Chat Services & Software To Consider For Your Business

While email, website forms, and phones calls serve an important purpose in the marketing and sales funnel, being able to create instant and personalized interactions is growing increasingly important to people as they spend more time online connecting with others, searching for solutions to their problems, and, of course, shopping.

Can you always give real-time and individualized responses to everyone? If you can't, the chances are good that your business won't grow into the future.

Topics: Practical Tips Small Businesses Communication

5 Essential Principles To Apply For A Great User Experience

5 Essential Principles To Apply For A Great User Experience

From the second a user interacts with your site, that individual begins evaluating your brand. Now consider this: how many other sites are your users interacting with on a daily basis?

It’s likely they are visiting plenty of other sites and, solely based on their interactions, many users will determine the value of what your site has to offer them. Not only this, but these interactions are also the basis by which users have created their mental models.

Topics: Practical Tips User Experience (UX/UI)

What's CRO & Why Does It Matter?

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It's disheartening when you work hard to create a well thought-through marketing strategy only to experience the same marketing problems as everyone else—like plateauing sales (or worse yet, declining sales), little or no ROI, or a website that consistently fails to convert visitors into leads.

While all of these issues are significant, this blog post addresses—and proposes a way to fix—the later setback.

Topics: CRO

Get The State of Inbound 2017—Discover What You're Missing

Get The State of Inbound 2017—Discover What You're Missing

We're a Full Funnel marketing agency who's sold on the advantages of HubSpot—an inbound marketing and sales SaaS—for both ourselves and our clients.

Being a bought in and committed HubSpot agency partner, we regularly look to their expert staff for industry trends and reports to help shape our business.

Just this week they released their 2017 State of Inbound.

Topics: Inbound Marketing State of Inbound