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Latest AP Stylebook, Chicago Manual ​& Dictionary Updates—Get the Scoop!

Girl excited about the latest AP Stylebook, Chicago Manual, and Dictionary updates

From smoke signals to carrier pigeons and 6-pound cell phones that resemble a brick to the fall of MySpace, the way we communicate with each other has changed significantly over time thanks to technological advancements.

As technology and connectivity changes, we must change. If you want your communication to be relevant, it's imperative to keep up. With the evolution of the internet, communication is moving at a faster speed than ever. Peter Sokolowski, Merriam-Webster's Editor-At-Large, believes that more writing is being done by more people than ever before—which is cause for constant education and adaptation.

Topics: Content Marketing Practical Tips Communication

Ways To Advertise On Facebook—An Overview

Ways To Advertise On Facebook

Back in the day, Facebook posts had crazy awesome organic reach. Remember that? Today, in order to get that kind of reach now, you gotta pay to play.

A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.

But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.

So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.

Topics: Practical Tips social media

Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to do to set up your sales team for success. Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO

Need A Dependable (And FREE) CRM System For Your Small Business?

Need A Dependable (AndFREE) CRM System For Your Small Business?

It's likely that you're familiar with the term CRM, but you may not be aware of how instrumental a CRM system can be in the growth of your small business or family-owned business.

According to How to Use Customer Relationship Management Software by Inc.com,

"An effective CRM application provides an organized, comprehensive view of a company's customers and prospects, and employees' interactions with them. Once a large-business luxury, CRM software packages have come down in price and scale as they have migrated to hosted applications or software as a service (SaaS) solutions, making CRM available to a growing number of small and mid-size businesses."

Topics: Family-Owned Businesses Small Businesses CRM

How To Grow Your Small Business Team

How to Grow Your Small Business Team

Growing a team is tough. I know. I have done it, and continue to do it. Over the last fifteen months, I have gone from a single employee company using subcontractors solely to a six-person team doing 95%+ of all work internally. The climb has been good, but it has also been tough.

Here are a few of the things that help me find and retain good people for my team.

Topics: Small Businesses