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Get The State of Inbound 2017—Discover What You're Missing

Get The State of Inbound 2017—Discover What You're Missing

We're a Full Funnel marketing agency who's sold on the advantages of HubSpot—an inbound marketing and sales SaaS—for both ourselves and our clients.

Being a bought in and committed HubSpot agency partner, we regularly look to their expert staff for industry trends and reports to help shape our business.

Just this week they released their 2017 State of Inbound.

Topics: Inbound Marketing State of Inbound

Make Sure Your Website Structure Is SEO Friendly—6 Tips for Success

How To Ensure Your Site Structure is SEO Friendly - 6 Tips for Success

The structure of a website is much like that of a house. A solid house structure improves stability, use, and confidence. A solid website structure increases these qualities as well.

If you own your website, you need to also own your website's structure. Why is site structure such a big deal?

The structure of your website has a huge impact on the user experience, and the potential search engine success of the site. From site structure to navigation to content, let's consider best practices for optimal website structure.

Topics: Practical Tips SEO

Latest AP Stylebook, Chicago Manual ​& Dictionary Updates—Get the Scoop!

Girl excited about the latest AP Stylebook, Chicago Manual, and Dictionary updates

From smoke signals to carrier pigeons and 6-pound cell phones that resemble a brick to the fall of MySpace, the way we communicate with each other has changed significantly over time thanks to technological advancements.

As technology and connectivity changes, we must change. If you want your communication to be relevant, it's imperative to keep up. With the evolution of the internet, communication is moving at a faster speed than ever. Peter Sokolowski, Merriam-Webster's Editor-At-Large, believes that more writing is being done by more people than ever before—which is cause for constant education and adaptation.

Topics: Content Marketing Practical Tips Communication

Ways To Advertise On Facebook—An Overview

Ways To Advertise On Facebook

Back in the day, Facebook posts had crazy awesome organic reach. Remember that? Today, in order to get that kind of reach now, you gotta pay to play.

A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.

But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.

So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.

Topics: Practical Tips social media

Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to do to set up your sales team for success. Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO