Being a bought in and committed HubSpot agency partner, we regularly look to their expert staff for industry trends and reports to help shape our business.
Just this week they released their 2017 State of Inbound.
The State Of Inbound 2017
The purpose of marketing and sales is to generate more traffic, more leads, and more customers, right? While the goal always remains the same, the audience—their preferences and behaviors—do not. The way customers shop and buy changes constantly.
As you may have noticed, people (perhaps even you!) don't want to just read content anymore. Immersive video experiences are the ticket that wins attention. When it's time to research a product or service, people don't want to talk to a rep on the phone. Instead, they'll turn to an artificial intelligence-powered bot.
And in the age of the buyer, it's up to businesses to adapt.
That's why every year HubSpot's research team spends countless hours surveying, calculating, and reporting the global impact of the inbound methodology. It helps businesses stay up-to-date on all the marketing and sales changes that matter the most so that they can create adapt and overcome.
Here are a few key stats from this year's report.
- Leadership and employees struggle under a growing corporate chasm: 69% of C-level executives believe their organization's marketing strategy is effective, while only 55% of individual contributors believe their organization's marketing strategy is effective.
- Marketing and sales not aligned, resulting in challenges: Only 22% of respondents say their organization's sales and marketing relationship is tightly aligned.
- Top 3 marketing challenges in 2017: 63% - Generating traffic and leads, 40% - Proving the ROI of our marketing activities, 28% - Securing enough budget
- Top 3 sales challenges in 2017: 38% - Getting a response, 35% - Closing deals, 30% - Prospecting good leads
Download the full report to see more stats, dig deeper into important issues, and glean more information that could change the way you are currently conducting business.
Even though you may not be doing inbound marketing and sales, the content in this report is still insightful and provides a lens from which you can evaluate your own business practices.
After reading The State Of Inbound, you may find yourself asking, "Could Inbound be a good fit for my company?"
How do you know if Inbound is a good fit for you? Let's talk and find out.
During a simple 30-minute assessment call, a Marketing Strategist can determine if it's a good fit for you. Inbound may be just what your company needs to break through your business plateau and grow.
After all, who doesn't want to get more website traffic, more leads, and more customers?